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New technologies, geopolitics and demographics were disrupting the landscape anyway. Now the pandemic has upended the calculus - accelerating trends, overthrowing orthodoxies and causing a sea-change in values and attitudes. While businesses have had to reset, volatility in everything from consumer behaviour to entire industry models makes further resets likely. The priority for comms will be to ensure firms can remain connected and relevant to key audiences.
Entwined with society The pandemic will take the imperative of corporate purpose and delivering on environmental sustainability goals further and faster. It's been referred to as a new age of 'corporate social justice'. Firms will need to identify where they can make a difference...