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In recent years, it has been inspiring and uplifting to see the event industry grow to become more inclusive and welcoming to people from all walks of life. Collectively, we believe that love is love and that every person on the planet is deserving of fair and equal treatment.
As a result, many event professionals have committed their businesses to embrace diversity and being more intentional about how they market their brands. However, there is a fine line between diversity and tokenism—and those who fall on the wrong side of the coin will come across as insincere and potentially misleading.
By definition, tokenism is the practice of only making a symbolic effort to do a particular thing, especially by recruiting a small number of people from underrepresented groups to give the appearance of sexual or racial equality within a workforce.
Simply put, tokenism is using representation from an inauthentic place for one’s benefit.
Fortunately, there are real and genuine ways a business can attract diverse clients without tokenizing any race, ethnicity, religion, gender, or sexual orientation—even if your past work isn’t representative of the inclusive...