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In early 2014, New Zealand soccer player Tim Brown launched a Kickstarter for a wool-based running shoe, raising nearly $120,000 in just five days.
Seven years later, Brown has grown that idea into a sustainable footwear powerhouse—Allbirds’ recent funding round brought its valuation to a reported $1.7 billion—and the wool-based footwear movement shows no sign of slowing down.
Brown’s home country produced yet another wool-based shoe brand last week. Talent Jogger debuted its eponymous Merino wool shoes on Kickstarter Tuesday, reaching its $5,000 goal within just 12 hours of launching.
“Merino wool is regarded as the finest and softest wool in the world and has natural benefits unique to it...