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Abstract
The production potential of an agricultural enterprise is a set of interacting production, labor and other resources at the disposal of this enterprise . The qualitative and quantitative parameters of these resources, as well as their degree of integration interaction, largely determine the production capabilities of an agricultural enterprise as an economic entity. At the same time , in our opinion , the production potential determines only the potential ability of an enterprise to produce goods or services , and therefore , in our opinion, it cannot be a fully objective indicator of its usefulness. The production potential of the enterprise can be fully realized, provided that its characteristics and its components meet certain parameters of the manufactured products.In the conditions of market competition, success can be achieved only if there is a high quality of the products produced.The production potential to a certain extent depends on the quality of products that are produced by the enterprise. The agricultural sector of the economy is labor-intensive, so the quality of manufactured products, and therefore the production potential of an agricultural enterprise, depends on successful motivation to work.
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