Content area
Full Text
BUSINESS
The Italian department store debuts on Thursday its first online store, the latest chapter of parent Central Group's omnichannel strategy.
Rinascente is adding a tenth store to its retail collection. However, this time the shop opening Thursday won't be located in a historic building in the center of an Italian town, as is Rinascente's traditional business model. It's going to be online.
The department store, which is owned by Thailand's Central Group, is making its digital debut with an e-commerce site that initially will cover only Italy exclusively. At the launch, the online store will collect around 15,000 products from 650 brands operating in different segments, spanning from fashion, accessories and beauty to food and design.
"After two-and-a-half years we are finally able to...