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Head of global media relations, AstraZeneca @gonzalovina
Describe your 2020. A very challenging year for the whole world, but professionally it's been exhilarating.
How will COVID-19 change the comms industry in 2021? The changes happened in 2020. The question now is whether things return to how they once were. Has 2020 changed your media consumption? If so, how? Yes, I rely more on news alerts and spend less time reading full stories. Which newspaper, website, TV or social media channel is now most important to you professionally? There are too many. The FT, WSJ and NYT; Reuters, Bloomberg, BBC, The Times, the Daily Mail, the big European papers. It's all one big conversation. What do you think you'll do more of in 2021 than ever before? See friends, all else permitting.
What are you determined to do less of, professionally, than you did in 2020? Zoom calls.
Which destination are you most determined to visit in 2021, and why are you excited to go there? My home near Vigo in northern Spain, and to be there with friends and family.
VOGEL,JULIANCEO, ModusBPCM @fashnest
Describe your 2020. Pause. Reflect. Redefine. Pivot. Zoom. How will COVID-19 change the comms industry in 2021? Clients still need help with storytelling. With the increased fracturing of the media landscape and even more choices about how to reach their audiences, we are needed more than ever to help navigate. Has 2020 changed your media consumption? If so, how? More of mine moved to digital. Except for the weekend FT, print was a treat. I relied more on newsletters for quick daily info - Monocle, Dezeen, Walpole, Airmail - and was glued to alerts from the BBC and NYT. I relaxed with niche print style titles. Which newspaper, website, TV or social media channel is now most important to you professionally? National papers and weekend supplements are still key, with specialist premium titles for positioning - Condé Nast Traveller. The Business of Fashion, WWD and Vogue Business. Instagram is still vital. The rise of TikTok.
What's been your favourite creative PR campaign of the past 12 months? Unable to host a show, fashion brand JW Anderson sent editors a box with posters, backdrop, cut-out models, fabric swatches, sketches, and photographs of the...