Research on Innovation Path of Enterprise Dynamic Management Mode in Big Data Era

Abstract

Based on the traditional management theory, combined with the evolution and development trend of management theory, this paper constructs a management conceptual model by analyzing the elements of modern management, and puts forward that management is an activity that both insiders and outsiders participate in under the background of big data era. The modern enterprise management mode has gradually evolved from the traditional mode of top-down, inside-out to the diversified management mode of outside-in, bottom-up. This paper analyzes the characteristics and differences of the management modes of enterprises in different countries from the aspects of management objects, management decisions, management methods and organizational structures. Finally, the conceptual model of enterprise dynamic management mode is constructed, and the innovation path of dynamic management mode is discussed from three aspects: perception, action and transformation, and the characteristics, structure and basic functions of dynamic management conceptual model are summarized.