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FASHION
* As the surfwear company expands its portfolio in Roxy Snow, it's doubling down on its core values.
Roxy has appointed Stephanie Micci its first creative and design director of women's surf and snow collections.
Prior to the new role, Micci led the Roxy team as global creative and design director; she relocated to the brand's headquarters in the southwest of France in 2019 to join the team after being head of design for Tommy Hilfiger Sport. A Parson's graduate, Micci also worked within the design teams at Proenza Schouler, Burberry and Calvin Klein.
Micci spoke to WWD on the future of Roxy and her goals within sustainability, community, inclusivity and more alongside the debut of the Roxy Snow 203 collection, which features Olympic snowboarding gold medalist and brand ambassador Chloe Kim.
"On a macro level, when Roxy came into being in the '90s, before it was a hashtag or all over Instagram, Roxy was always standing for supporting and empowering women. Not just in the surf community but in all areas of life," Micci said over Zoom, adding, "It's been really fun to have that be the guiding light, especially growing up with Roxy. Everyone you saw in the campaigns had such a free spirit and strong sense of self....It's nice to really stand for authenticity and celebrate the individual."
In her new role, Micci plans to continue pushing Roxy's core values - community and social responsibility, inclusivity, diversity and empowerment...