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BEAUTY
* The Boston-based company is also launching a new product category, hydration, with its Elevate line.
Beam, the Boston-based CBD wellness brand founded by former athletes Matt Lombardi and Kevin Moran, has completed a $5 million series A funding round led by C2 Ventures.
The investment, which brings its total investment to $12 million, will be used for operations, infrastructure, marketing efforts and to expand Elevate, a hydration vertical for the company that launches on Feb. 9.
Lombardi, a former hockey player, and Moran, a former baseball player, launched the direct-to-consumer company in 2018 with topicals to be applied for pain relief. Today, Beam offers...