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© 2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.

Abstract

The relationship between tourism and landscape has been extensively studied, but a conceptual framework to study cultural relationships between tourism and landscape is not specified in the literature. On the basis of the theory of social imaginary, this article takes China’s Honghe Hani Terraces as an example to study how the landscape is imagined in tourism and the potential cultural conflicts. Content analysis on tourist discourses and images in social media was conducted in order to identify tourist imaginaries about the landscape. A gap between tourism imaginaries and the Hani landscape was found: the latter was imagined as an overlooking view of stereotyped terraced imagery, a schema separated and independent from other landscape components. In-depth interviews on stakeholders and participant observations were used to study the production process of tourism imaginaries. Findings show that the viewing platforms and roads provided an enclave space from local contexts, wherein the Hani landscape was staged for gazing. The tourism company’s strategies dominated the process, leading to local communities’ marginalization and threats to the landscape. We suggest that tourism planning and marketing should maintain the integrity of landscape in tourism imaginaries and empower the local communities, thereby reducing cultural tensions between tourism and the landscape.

Details

Title
Tourism Imaginary and Landscape at Heritage Site: A Case in Honghe Hani Rice Terraces, China
Author
Lawal Marafa
First page
439
Publication year
2021
Publication date
2021
Publisher
MDPI AG
e-ISSN
2073445X
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
2531134573
Copyright
© 2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.