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© 2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.

Abstract

In 2013, in a bid to combat Vaccine Hesitancy (VH) and provide information on vaccines by communicating with the general public and the health community (e.g., healthcare workers and public health operators), the Italian Society of Hygiene and Preventive Medicine (S.It.I.) published the national website “VaccinarSì”. The project was subsequently extended to ten Italian Regions. This led to the creation of the VaccinarSì Network, whose websites are publicly owned. The aim of this work was to present the framework of the websites of the VaccinarSì Network and to analyse user behaviour in the pre-COVID-19-era (dating from each website’s publication until 31 January 2020) and in the COVID-19-era (from 1 February 2020 to 31 January 2021). Some metrics such as the number of visits to the site (sessions, number of users and average session duration), user behaviour (pages viewed, bounce rate and organic search) and the session acquisition path (direct traffic, referrals and social traffic) were searched, extrapolated and processed with Google Analytics. Qualitative and normally distributed quantitative variables were summarised with their absolute (relative) frequencies and means. Statistical differences between the means of the two periods were evaluated through paired t-test. A two-tailed p-value less than 0.05 was considered to be statistically significant. When the total values recorded over the period were compared, an overall increase in metrics was observed—the number of individual users, visits and individual pageviews rose in a statistically significant way. Our study aimed to highlight how combining disciplines such as health education and digital communication via Information and Communication Technologies (ICT) represents the best strategy to support citizens. This approach gives them the tools to become independent and responsible players that are capable of voluntarily and consciously choosing to adhere to vaccination programs. The VaccinarSì Network’s goal for the future is to reach an even wider audience. By building each user’s critical knowledge, this network enables users to be active components of a wider, more empowered community.

Details

Title
Health Communication in COVID-19 Era: Experiences from the Italian VaccinarSì Network Websites
Author
Arghittu, Antonella 1   VIAFID ORCID Logo  ; Dettori, Marco 2   VIAFID ORCID Logo  ; Dempsey, Emma 3 ; Deiana, Giovanna 4   VIAFID ORCID Logo  ; Angelini, Claudio 5 ; Bechini, Angela 6   VIAFID ORCID Logo  ; Bertoni, Caterina 7 ; Boccalini, Sara 6   VIAFID ORCID Logo  ; Bonanni, Paolo 6   VIAFID ORCID Logo  ; Cinquetti, Sandro 8 ; Chiesi, Fabrizio 6   VIAFID ORCID Logo  ; Chironna, Maria 9   VIAFID ORCID Logo  ; Costantino, Claudio 10   VIAFID ORCID Logo  ; Ferro, Antonio 7 ; Fiacchini, Daniel 5 ; Icardi, Giancarlo 11   VIAFID ORCID Logo  ; Poscia, Andrea 12 ; Russo, Francesca 13 ; Siddu, Andrea 14 ; Spadea, Antonietta 15 ; Sticchi, Laura 11 ; Triassi, Maria 16 ; Vitale, Francesco 10 ; Castiglia, Paolo 17   VIAFID ORCID Logo 

 Department of Biomedical Sciences, University of Sassari, 07100 Sassari, Italy; [email protected] (A.A.); [email protected] (G.D.); University Hospital of Sassari, 07100 Sassari, Italy; [email protected] (E.D.); [email protected] (P.C.) 
 Department of Medical, Surgical and Experimental Sciences, University of Sassari, 07100 Sassari, Italy 
 University Hospital of Sassari, 07100 Sassari, Italy; [email protected] (E.D.); [email protected] (P.C.) 
 Department of Biomedical Sciences, University of Sassari, 07100 Sassari, Italy; [email protected] (A.A.); [email protected] (G.D.) 
 Regional Health Unit Marche, Prevention Department, Hygiene and Public Health Service, 60044 Fabriano, Italy; [email protected] (C.A.); [email protected] (D.F.) 
 Department of Health Sciences, University of Florence, 50134 Florence, Italy; [email protected] (A.B.); [email protected] (S.B.); [email protected] (P.B.); [email protected] (F.C.) 
 Department of Prevention, Local Health Authority of Trento, Autonomous Province of Trento, 38123 Trento, Italy; [email protected] (C.B.); [email protected] (A.F.) 
 Department of Prevention, Local Health Authority 1 Dolomiti, 32100 Belluno, Italy; [email protected] 
 Dipartimento di Scienze Biomediche e Oncologia Umana, Università degli Studi di Bari, 70124 Bari, Italy; [email protected] 
10  Department of Health Promotion, Maternal and Infant Care, Internal Medicine and Medical Specialties “G. D’Alessandro”, Section of Hygiene, University of Palermo, 90127 Palermo, Italy; [email protected] (C.C.); [email protected] (F.V.) 
11  Department of Health Sciences, University of Genoa, 16100 Genoa, Italy; [email protected] (G.I.); [email protected] (L.S.) 
12  UOC ISP Prevention and Surveillance of Infectious and Chronic Diseases, Department of Prevention, Local Health Authority (ASUR-AV2), 60035 Jesi, Italy; [email protected] 
13  Regional Directorate of Prevention, Food Safety, Veterinary Public Health, Regione del Veneto, 30123 Venice, Italy; [email protected] 
14  Ministero della Salute, Ufficio V Prevenzione delle Malattie Trasmissibili e Profilassi Internazionale, 00144 Roma, Italy; [email protected] 
15  UOC Vaccinations, Department of Prevention, Local Health Authority Roma1, 00135 Rome, Italy; [email protected] 
16  Department of Public Health, University of Naples “Federico II”, 80131 Naples, Italy; [email protected] 
17  University Hospital of Sassari, 07100 Sassari, Italy; [email protected] (E.D.); [email protected] (P.C.); Department of Medical, Surgical and Experimental Sciences, University of Sassari, 07100 Sassari, Italy 
First page
5642
Publication year
2021
Publication date
2021
Publisher
MDPI AG
ISSN
1661-7827
e-ISSN
1660-4601
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
2539743703
Copyright
© 2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.