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Even as the country shifts back to its pre-Covid lifestyles, Vuori, a California-based activewear brand that flourished amid the pandemic, is showing no signs of slowing down.
Just last weekend, the company debut its first East Coast location, a popup shop in Bridgehampton, N.Y., a popular Hamptons destination for summertime consumers. On Friday, it will open its seventh California store in San Jose. Two more locations are scheduled to launch in August, followed by another two to three in the back half of the year, according to Catherine Pike, Vuori’s senior director of retail. By the end of the year, the company expects to reach between 12 and 14 open locations.
Next year, however, “is really the year where [Vuori starts] to expand,” Pike said. With an eye on all the major markets outside of California—especially those on the East Coast— the brand anticipates roughly doubling its store footprint in 2022 alone.
Though...