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Abstract
This research examines how social solidarity is formed in cyberspace virtually through the crowdfunding platform Kitabisa.com. This research was conducted using qualitative descriptive methods. The research was carried out through two stages, namely analyzing web content, and after that, a phenomenological stage was carried out to discover how the social solidarity of funders was formed in the crowdfunding of Kitabisa.com. The results of the study found that the development of the crowdfunding movement in Indonesia was on a good track in accordance with the values of social solidarity which involved the community to help each other in the form of social participation based on information and communication technology innovation that was linked through social networking and interactivity in cyberspace. Social solidarity formed through crowdfunding platforms is organic social solidarity. The more modern society is, the more the form of social solidarity produced will be more organic and tend to leave mechanical solidarity.
Keywords
Social Solidarity, Social Construction, Social Media, Digital Era, Platform Crowdfunding.
Introduction
The 2018 World Giving Index published by Low (2018) in a survey conducted in 140 countries around the world shows that Indonesia is the most generous country in the world, beating Australia, New Zealand and the United States in the next rank. The research found that 78 per cent of Indonesians had donated money to charity work. Not only donating money but also involved in social volunteer activities with the largest percentage in the world, amounting to 53 per cent. These statistics indicate that the Indonesian people are not only actively contributing money but are also actively involved in social empowerment activities.
The high number of social philanthropy in Indonesia is one of them hallucinated by the existence of new technologies or platforms that facilitate social philanthropic activities or which are now more popularly referred to as crowdfunding (Anggara & Cao, 2019). The term crowdfunding itself is derived from the term crowdsourcing which has already been popular (Hemer, 2011; Lam & law, 2016). Through social networking, potential crowdfunding for charitable organizations and NGOs (Wojciechowski, 2009). Conceptually, crowdfunding is a situation that places a number of people (hereinafter referred to as a crowd) who financially support a project by giving an amount of money to get a reward, as a...