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Edward Venero, born in Cusco, has been able to face the pandemic and not stop working despite the crisis. The Peruvian designer received the proposal of MTV for the project that sees the light in this month of the bicentennial.
Teacher and researcher of this artistic expression, the 34-year-old spoke to us about the cultural impact he intends to achieve with this genreless fashion collection.
This time you made a collection where you emphasize inclusion. Tell us more about this work.
Since its inception, VNRO has sought to rescue Peruvian identity at all levels. In this campaign with retail (Falabella) we have achieved a very large level. We are in eight stores, unlike the previous ones, which only achieved one. We went from producing 200 units to about 5,000 and it's a breakthrough. That involved a strong communication strategy. Therefore, we apply a campaign where not only the elements of the garments are shown, you also see an inclusive language in the texts, images and colors. We don't have clothes for men and women. They are unisex. Even on the retail website we see young people of different sexes dressed in the same clothes. The casting of the models was also inclusive. Beyond going into detail about who we are, it is to show the universe that represents us as a country. Not only in the colors, the message, but also that it is reflected in the campaign.
You accompany your collections with elements of the country. What characteristics distinguish our Peruvian culture compared to others?
We are a diverse country and not...