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© 2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.

Abstract

The increase in customer complaints on the reliability of 3PL services among online sellers has become prominent in the industry, as confirmed by 3PL service providers in Malaysia. The increase in customer complaints increases the tendency to switch to other 3PL service providers. As Asian markets lead the growth of e-commerce, covering approximately 50% of the global e-commerce market, whether the customer will continue to shop online or not is no longer the issue. Although having the proper logistics provider to support online sellers’ business is crucial, most studies have focused on the online shopper’s perspective and employ the service quality theory. Observably, the satisfaction and reuse intention of the 3PL from the online retailer’s perspective is largely neglected. This study identified the factors influencing the satisfaction and reuse intention of 3PL services among online sellers in Malaysia by employing and expanding the stimulus–organism–response (SOR) theory. A purposive sampling method was employed, and the data were gathered via an online survey among online sellers. Additionally, smart partial least squares (SmartPLS) was applied to test the hypotheses. The results indicated that reliability had a positive effect on satisfaction, and satisfaction had a positive relationship with the reuse intention of certain 3PL services. Moreover, satisfaction mediated the relationship between reliability and reuse intention, whereas price fairness strengthened the positive relationship between satisfaction and reuse intention. The findings enhance studies that employed the SOR theory, particularly relating to online sellers’ behaviour on 3PL services. The findings also benefit online sellers and 3PL service providers to create attractive marketing strategies for business sustainability.

Details

Title
Online Sellers’ Reuse Behaviour for Third-Party Logistics Services: An Innovative Model Development and E-Commerce
Author
Ngah, Abdul Hafaz 1   VIAFID ORCID Logo  ; Marhana Mohamed Anuar 1   VIAFID ORCID Logo  ; NorLinda Nohd Rozar 2 ; Ariza-Montes, Antonio 3   VIAFID ORCID Logo  ; Araya-Castillo, Luis 4   VIAFID ORCID Logo  ; Jinkyung Jenny Kim 5   VIAFID ORCID Logo  ; Han, Heesup 6   VIAFID ORCID Logo 

 Department of Marketing, Faculty of Business, Economics and Social Development, Universiti Malaysia, Kuala Nerus 21030, Malaysia; [email protected] (A.H.N.); [email protected] (M.M.A.) 
 Faculty of Maritime Management, Universiti Malaysia Terengganu, Kuala Nerus 21030, Malaysia; [email protected] 
 Social Matters Research Group, Universidad Loyola Andalucía C/Escritor Castilla Aguayo, 4, 14004 Córdoba, Spain; [email protected] 
 Facultad de Economía y Negocios, Universidad Andrés Bello, Santiago de Chile 7591538, Chile; [email protected] 
 School of Hotel and Tourism Management, Youngsan University, 142 Bansong Beltway, Haeundae-Gu, Busan 48015, Korea; [email protected] 
 College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 05006, Korea 
First page
7679
Publication year
2021
Publication date
2021
Publisher
MDPI AG
e-ISSN
20711050
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
2554772785
Copyright
© 2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.