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Dive Brief:
* FastAF, a delivery service for premium products, announced last week its expansion into the frozen category.
* The app now carries items from frozen dessert brand Coolhaus, Chloe’s Fruit Pops, craft ice cream company Marco and others in all of FastAF’s markets: San Francisco, New York, Los Angeles and Miami.
* In the coming weeks, FastAF plans to add more products, like savory meals and snacks from Chef Bombay, Nuggs, Cappello's and more, to its frozen category, according to a press release.
Dive Insight:
With its frozen category launch, FastAF is taking on a segment that has long faced stigmas around offering unhealthy but affordable options, and spotlighting high-end products appealing to different customer values for healthy, diverse or globally inspired brands.
For example, Chloe's Pops markets its products...