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Abstract
Jeepney is one of most used public transportation in the Philippines wherein Filipino passengers used Jeepney as their primary mode of transportation in their everyday lives to get to their desired destination. However, due to its negative issues such as lack of maintenance system, ensuring the safety of the passengers and drivers, negative effects to the environment and improper loading and unloading of passengers, the government decided to implement the Jeepney Modernization program which old regular jeepneys were phased out and replaced with modernized jeepneys. This study centered on the implementation, challenges and repercussions of modernized jeepneys in the Philippines. This study aimed to determine different perceptions between three (3) stakeholders involved which were jeepneys operator/driver, passengers and modernized jeepney manufacturers included the government initiatives and agreement that is acceptable to all parties. The mixed method approach was also utilized in this study to gather data based from the views and opinions of the different stakeholders. The result showed that miscommunication and diffusion of wrong information was main cause of inconsistent perceptions, as well as the different demand of each stakeholders. The findings aimed to contribute to the upward mobility of implementation of modernized jeepneys and provided all factual data to the affected stakeholders in this study.
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Details
1 Department of Travel Management, College of Tourism and Hospitality Management, University of Santo Tomas





