Research on Optimization of Cross-border E-commerce Marketing Strategy of Agricultural Products under the Background of Environmental Protection

Abstract

At present, China’s agriculture is in a critical period of transition to modern agriculture. In order to broaden agricultural product export channels, establish a new type of agricultural production service system, and promote modern agricultural development, it is necessary to solve the growing problem of agricultural ecological environment deterioration. Strengthen the win-win goal of environmental protection and food safety, open cross-border trade in agricultural products, reduce the trade-specific environment, save the intermediate cost of trade, and improve the trade efficiency of agricultural products. Based on the theoretical background, the paper studies how to formulate cross-border e-commerce marketing strategies for agricultural products under the environment of environmental protection. It is expected to provide suggestions for cross-border e-commerce of agricultural products in China.