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The Ahmedabad-based start-up Vierdo, with its own state-of-the-art manufacturing set-up, has a current turnover of Rs.31 crore and it is targeting five times growth by 2023.
Online store for men and women, Veirdo, an Ahmedabad-based start-up in the e-retail world, has its own state-of-the-art manufacturing also. Going to complete five years in September, 2021, this venture of 3 friends – Dhaval Ahir, Piyush Ganatra and Amardeep Jadeja – is currently having a turnover of Rs. 31 crore. The trio are confident of five times growth by 2023 by doubling customer base and aim to reach a turnover of Rs. 150 crore. In an interview with Apparel Resources, Dhaval Ahir shared that the company is focusing to place a huge emphasis on constantly churning out products that are in high demand and meet customer requirements. In the medium-term, it has plans to explore the kidswear domain in order to promote all in-demand products in these categories. Additionally, Veirdo’s strides in the fashion domain in just a few years have opened up investors’ interest and they plan to raise funds to further grow its business, and reach this desired turnover.
How do you see your journey of the last six years?
Veirdo’s journey has been full of remarkable lessons in entrepreneurship, which have translated to immense growth for our brand. With our strategic expansion and innovation, we have been able to move forward with a loyal customer base and build two extremely profitable brands today – Veirdo for menswear and Juneberry for womenswear. While we started out with Rs. 5 lakh, our 2020 revenues were almost Rs. 31 crore. So there has been a steady upward curve. We began our start-up journey with only four employees, outsourcing the prints we wanted to sell, but today we are premium manufacturer with a completely self- reliant working mechanism and a well-recognised fashion favourite amongst the youth of today. In five years, we have had the privilege to service over 2.5 million customers, 30 per cent of whom place orders every 2 to 3 months, so it has been a very eventful journey.
As your initial investment amount was Rs. 5 lakh and you had no experience in fashion or retail, how did you develop the know-how of apparel manufacturing?