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See all the season’s biggest marketing moves, from ad campaigns and digital initiatives to major ambassador partnerships. Got some news to share? Send it to [email protected].
September 2, 2021: Red Wing Shoes is highlighting tradeswomen and female workers in a marketing campaign called “Thank you, Tradeswomen,” running from Sept. 2 through Sept. 8. In addition to transforming its website and digital channels to feature stories of different women, Red Wing Shoes is also promoting the campaign on Facebook, Instagram, and via email. The work boots company will also feature a “Hero Table” at all retail locations with women’s boots to highlight the Thank you, Tradeswomen campaign.
August 30, 2021: Model Chanel Iman stars in New York & Company’s first major campaign, featuring the label’s new footwear collection. For fall ’20, New York & Company launched its most expansive collection to date, including its first in-house footwear collection. The offering includes flats, mules, pumps, booties, boots and more, made with premium fabrics in solids and prints, such as houndstooth, snake print and leopard. Iman can be seen in the ads wearing the new shoe line, which ranges in price from $40 to $120.
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August 25, 2021: To celebrate the release of Coach‘s Rogue handbag for fall ’21, the brand tapped ambassadors Jennifer Lopez, Kate Moss, Kōki, Ma Zhe, Lu and Xiao Wen Ju to star...