Countermeasures of Chinese Traditional Commercial Banks to Meet the Challenges of Internet Finance Based on Big Data Analysis—Evidence from ICBC

Abstract

With the development of computer information technology, network finance based on computer technology has become a hot topic at present, and has quickly penetrated into the banking industry, which has a certain impact on the deposit business, loan business and intermediary business of commercial banks, affecting the profitability of banks. Computer Internet finance has experienced a wave of credit crisis due to poor risk control and supervision. Traditional commercial banks have the advantage of developing financial Internet. Therefore, this paper takes industrial and Commercial Bank of China as an example to analyze the countermeasures and financial innovation measures of industrial and Commercial Bank of China to cope with the challenges of computer internet finance. Traditional commercial banks should accept the challenge brought by computer internet finance, strive to develop online business, strengthen financial innovation, speed up the development of computer internet financial business, so as to establish a stronger competitive advantage.