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Abstract
South Africa support is one of the world's fastest growing populations. By the year 2000 AD, South Africa's population is predicted to be 225% larger than it was in 1970. By 2000 AD the total population will have grown to over 54 million people, representing a compound growth rate of some 2,7% Per annum over the preceding 30 years.
How will this burgeoning population be housed? Where will the growth be? It has been predicted, from numerous sources, that the non-European urban population will soar and thereby account for the bulk of the forecast growth. 'Ibis group will grow from 6 million in 1970 to 25 million by the year 2000, a rate of 4,9% Per annum, Whereas, the urban European population growth shall be :relatively static.
Clearly, this phase of mass-urbanization will have to be accompanied by general socio-economic upliftment of the community as a whole. In this regard, the demand for housing, particularly low cost housing, will rise sharply.
In South Africa today, many a prospectiive entrepreneur has identified this situation as an opportunity to establish a building-materials manufacturing plant. Because a brickworks is commonly believed to be a relatively simple operation to ,establish and run profitably, many entrepreneurs have applied their resources to this field. In reality, a small scale operation is found to be barely profitable and financial failure in this regard is relatively common. 'Ibis dissertation investigates why such a paradox should exist.
A host of variables, which can become major pitfalls to a fledgling brick making business, are discussed. Possible hurdles facing such an operation range from raw material properties, the plant's . financial structure, to characteristics of the brick market be understanding of the interactions between these relatively complex facets of brick making, requires a multi-disciplinary approach. The discipline of Mineral Economics is ideally suited to address the range of problems facing the entrepreneurs, who attempt to establish a small brickplant.
The writer's personal Participation, in the establishment of such a plant, in the Pietennaritzhrrg area of South Africa, allowed access to a range of information which has been used in the presentation of this' dissertation. Although this presentation is based on the Pietermaritzburg area, the more fundamental findings and conclusions could be applied in any similar brick market region of South Africa. The essential conclusions drawn from this study are:-
because of the large variety of possible reasons for failure, the establishment of a brickworks can be regarded as a relatively high risk business. In order to reduce that risk, and test all the variables without risking large amounts of capital, a pilot plant is proposed in the form of a labour-intensive hand-moulding operation.
as automated plants producing at low levels of capacity have proved to be unprofitable, it is recommended that once the proposed pilot plant has been established, the next phase of expansion must be to automate the utility and lift production to at least eighteen million bricks Per year. It has been' established that the benefits of operational gearing, financial gearing and economics of scale are effective at this production level and above.





