Document Preview Unavailable
EFFECT OF INTERACTION WITH GAMIFICATION FEATURE ON PURCHASE INTENTION: THE MEDIATION ROLE OF BRAND ENGAGEMENT
Willis, Roy; Tjhin, Viany Utami. Journal of Management Information and Decision Sciences, suppl. Special Issue 4 Vol. 24, (2021): 1-12.You might have access to this document
-
Try and log in through your institution to see if they have access to the full text.
Log in through your library




