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The global pandemic has forced seismic changes across the entire value chain of the retail industry. Evolving demands and shifts in how consumers shop have forced merchants and brands to reconfigure their business in a truly integrated and seamless way.
Consumer preferences for curbside pickup and buy online, pick up in store (BOPIS) is adding additional pressure on retailers and brands who are also figuring out how to use products on store shelves to fulfill online orders. All of which requires brands and merchants to...