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Full Text
Scholarly Journal

The advertising communication effectiveness of using netizen language code-switching in Facebook ads

Alternate title: Using netizen language code-switching
Ying-Feng, Kuo

; Jian-Ren Hou

; Yun-Hsi Hsieh

. Internet Research

; Bradford Vol. 31, Iss. 5, (2021): 1940-1962. DOI:10.1108/INTR-04-2020-0231

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