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Abstract:

There are lots of talks about on-line retail, leading the traditional retail in India. Some people even say that on-line retail will certainly kill the traditional retail in this market luckily; such sayings are not far, away from the truth. The traditional retail is silent with nearly growth numbers. While the on-line retailers have registered a massive growth and is on path to keep growing very quickly Also, propelled by the fast growth of our economy, the whole retail market is set to .grow very fast because both organized retail and on-line retail together serves as a meager 7.5% of the predicted total retail market in the country. An attempt is made through the paper to have an inside look, at online v/s offline channel and future of retailing in India.

Keywords: Online, Offline, Retail, Consumer, Price, Market

Introduction:

Market is a place where customers search for their needs. They purchase the products which satisfy their needs otherwise they will keep searching for their needs. The entire market depends on the three qualities of customers: - Need, Demand and Purchase. All the things cannot be found in a single area but most of the things can be found out.

In today's world, Marketing is divided into two class:- online marketing and offline marketing Offline marketing is that marketing in which the customer goes from one place to another place and purchase' items' as per his needs, this type of marketing is done directly. But in current time online marketing is the preference, in which the customer purchases the items from the internet.

What is marketing?

Marketing is described as a company's operations that facilitate the purchase or sale of a product or service. Advertising, selling, and shipping goods to consumers or other companies are also part of this process. Product, price, place, and advertising are the four Ps in advertising. The Four Ps are the elements of marketing mix that a company has to sell a product or service.

TYPES OF MARKETING STRATEGIES: -

So, that marketing strategy is picked up by the company which is essential to the company.

* 1) Decision Depends On Audience- the speed in the direction of increasing an appropriate marketing planning is to be toward the friendliness...

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