Document Preview Unavailable
THE INFLUENCE OF DIGITAL MARKETING CHANNELS ON THE CONSUMER BUYING BEHAVIOR: MODERATING ROLE OF MARKETING STRATEGIES
Nuseir, Mohammed T; El Refae, Ghaleb A. Academy of Strategic Management Journal, suppl. Special Issue 6 Vol. 20, (2021): 1-15.You might have access to this document
-
Try and log in through your institution to see if they have access to the full text.
Log in through your library




