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Abstract
This paper analyzes the challenging aspects of the crisis generated by the Covid-19 pandemic in the hospitality industry, being demonstrated through a Hilton study case on the company 's nimble actions upon external obstacles. The pandemic shut down almost overnight the world's economy and confronted the hospitality industry with an unprecedented challenge and all the strategies used to flatten the curve have led to the temporary closure of accommodation units and the urgent need to adapt to the new way of travel. Thus, the future of hospitality will be based on remodeling every aspect from transport to services and even design elements. This study reveals that only businesses that have the capacity to reinvent themselves and adapt to new customer expectations will be able to withstand these changes.
Keywords: Pandemic, Hospitality, Hilton, Global, Reshape, Crisis
Introduction
This paper aims to highlight the future of hospitality under the current conditions of the Covid19 pandemic through a global analysis of international arrivals and occupancy in previous years versus 2020. Moreover, Hilton Worldwide's crisis plans are being tackled, as they managed to have a positive effect on the company's performance indicators, as well as regional scales.
Insomuch, all tourism and hospitality areas that are undergoing changes due to the pandemic have been studied, in order to visualize the preferences of the new era of consumers.
Impact of the COVID 19 pandemic on the tourism industry
The importance of tourism is determined by the many advantages it brings to any host country due to its nature and the way it is defined and structured. It is a significant economic power, given that in 2019 it contributed 10.3% of global GDP and created 330 million jobs, or 1 in 10 jobs 1 worldwide. The hospitality industry can also enjoy equally success, given the number of employees in the field that reached 16.7 million in 2019 in the U.S.2, and the hotel industry generating more than 1 in 25 U.S. jobs 3 in the same year.
In consideration of the foregoing, the industry's indispensability is clarified, signaling a direct approach to the hierarchy of consumer needs of Travel & Tourism. According to Abraham Maslow's Pyramid, the physiological and safety needs are the most influential, where practically everything looks less...