Content area
Abstract
Behavioral science and machine learning have rapidly progressed in recent years. As there is growing interest among behavioral scholars to leverage machine learning, we present strategies for how these methods that can be of value to behavioral scientists using examples centered on behavioral research.
Details
Title
How can machine learning aid behavioral marketing research?
Author
Hagen, Linda 1 ; Uetake Kosuke 2 ; Yang, Nathan 3
; Bollinger, Bryan 4 ; Chaney Allison J B 5 ; Dzyabura Daria 6 ; Etkin, Jordan 5 ; Goldfarb Avi 7 ; Liu, Liu 8 ; Sudhir, K 2 ; Wang, Yanwen 9 ; Wright, James R 10 ; Zhu, Ying 11
1 University of Southern California, Los Angeles, USA (GRID:grid.42505.36) (ISNI:0000 0001 2156 6853)
2 Yale University, New Haven, USA (GRID:grid.47100.32) (ISNI:0000000419368710)
3 Cornell University, Ithaca, USA (GRID:grid.5386.8) (ISNI:000000041936877X)
4 New York University, New York City, USA (GRID:grid.137628.9) (ISNI:0000 0004 1936 8753)
5 Duke University, Durham, USA (GRID:grid.26009.3d) (ISNI:0000 0004 1936 7961)
6 New Economic School, Moscow, Russia (GRID:grid.454312.5) (ISNI:0000 0000 9363 5144)
7 University of Toronto, Toronto, Canada (GRID:grid.17063.33) (ISNI:0000 0001 2157 2938)
8 University of Colorado Boulder, Boulder, USA (GRID:grid.266190.a) (ISNI:0000000096214564)
9 University of British Columbia, Vancouver, Canada (GRID:grid.17091.3e) (ISNI:0000 0001 2288 9830)
10 University of Alberta, Edmonton, Canada (GRID:grid.17089.37)
11 University of California San Diego, San Diego, USA (GRID:grid.266100.3) (ISNI:0000 0001 2107 4242)
; Bollinger, Bryan 4 ; Chaney Allison J B 5 ; Dzyabura Daria 6 ; Etkin, Jordan 5 ; Goldfarb Avi 7 ; Liu, Liu 8 ; Sudhir, K 2 ; Wang, Yanwen 9 ; Wright, James R 10 ; Zhu, Ying 11 1 University of Southern California, Los Angeles, USA (GRID:grid.42505.36) (ISNI:0000 0001 2156 6853)
2 Yale University, New Haven, USA (GRID:grid.47100.32) (ISNI:0000000419368710)
3 Cornell University, Ithaca, USA (GRID:grid.5386.8) (ISNI:000000041936877X)
4 New York University, New York City, USA (GRID:grid.137628.9) (ISNI:0000 0004 1936 8753)
5 Duke University, Durham, USA (GRID:grid.26009.3d) (ISNI:0000 0004 1936 7961)
6 New Economic School, Moscow, Russia (GRID:grid.454312.5) (ISNI:0000 0000 9363 5144)
7 University of Toronto, Toronto, Canada (GRID:grid.17063.33) (ISNI:0000 0001 2157 2938)
8 University of Colorado Boulder, Boulder, USA (GRID:grid.266190.a) (ISNI:0000000096214564)
9 University of British Columbia, Vancouver, Canada (GRID:grid.17091.3e) (ISNI:0000 0001 2288 9830)
10 University of Alberta, Edmonton, Canada (GRID:grid.17089.37)
11 University of California San Diego, San Diego, USA (GRID:grid.266100.3) (ISNI:0000 0001 2107 4242)
Pages
361-370
Publication year
2020
Publication date
Dec 2020
ISSN
09230645
e-ISSN
1573059X
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
2608621994
Copyright
© Springer Science+Business Media, LLC, part of Springer Nature 2020.