Content area
Full text
Received Jun. 8, 2021, Revised Nov. 22, 2021, Accepted Dec. 28, 2021
ABSTRACT
In a business context where the digital transformation of processes and activities is accelerating, the role and importance of information technologies (IT) for the operation and performance of companies is an undeniable reality. However, despite the advantages that IT brings to companies, they face particular challenges in terms of the strategic and technological choices available to them. More specifically, due to a lack of resources and skills, both strategic and technological, many companies are struggling to make the right decisions and have a competitive advantage as well as to reach the level of sustainable business performance. This difficulty in making good decisions in business is frequently observed with small and medium-sized enterprises (SMEs) which, despite the existence of these different technological tools and the many benefits that they can bring in their management, still have problems of making good decisions which is crucial to ensure the commercial, economic and financial development of their companies, but above all to face competition and to have a sustainable competitive advantage. The conceptual models developed in this work reveal that the general performance of SMEs can be achieved by combining the right strategies and effectively using the decisions made in the channel of technological tools. This study has certain limitations because the conceptual models developed come from the previous studies identified. However, it will pave the way for other researchers who will be interested in further thinking.
Keywords: Business intelligence, SME Performance, Decisions making, Small Firms, Organizational Performance, Agility, Organizational Agility.
INTRODUCTION
Due to increasing globalization and rapid technological changes in the digital age, small and medium-sized enterprises (SMEs), like large enterprises, face new challenges and strategic issues. However, to respond adequately, they must adopt business strategies that will enable them to cope with the markets' vagaries and survive in the dynamic and changing conditions of ecosystems unique to the digital age.
The scientific literature suggests that information technologies can increase business performance provided they are adapted to the characteristics of each organization, including its strategy, structure, and environment (Henderson and Venkatraman, 1993). It is in this perspective that we support technologies such as BI, which are not only capable of managing a company's data...