Research on Brand Design and Promotion Strategy of Health Food in Changbai Mountain Region based on the Big Data Analysis under the Background of Big Health Industry

Abstract

With the continuous improvement of people’s quality of life, sound health concept has also witnessed a certain development and promotion. At the same time, the big health industry has developed more rapidly. In this context, Changbai mountain regional health food needs to be designed and promoted to build its brand for gaining a larger market share. However, due to the low popularity of health food, the design and promotion of health food brand in Changbai mountain region need to grasp the right time and intensify the publicity to increase the brand influence and realize the improvement of economic benefits. Based on the dilemma in the brand design and promotion of health food in Changbai mountain region, this paper gives corresponding strategy analysis to help improve the brand awareness and occupy a larger market share based on the analysis of big data.