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Iconic fashion house Gucci has entered the metaverse by buying a plot of digital land in The Sandbox, a virtual world on the ethereum blockchain, as the Italian brand looks to tap the Gen Z market.
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Gucci just bought a plot of virtual land in The Sandbox to create themed experiences in the metaverse
Gucci just bought a plot of virtual land in The Sandbox to create themed experiences in the metaverseLee, Isabelle.
Business Insider, US edition; New York. 10 Feb 2022.
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