Abstract

This paper presents and discusses the baselines of a nationwide project whose objective is to support the economic, social and environmental sustainability of Brazilian electronics industry. This project encompasses a complex and innovative articulation of a large number of multidimensional variables and includes some innovative solutions. It foresees the execution of a pilot project with the participation of nine companies producers of electro medical equipment. Its implementation occurs by coordinating innovation of products and processes with the integrated management of the marketing mix of products, by means of the integration of the company’s management systems. It is presented the theoretical and methodological foundations of this pilot project, its structure and organization, and the main results obtained so far.

Details

Title
Strategic Management of Innovation Towards Sustainable Development of Brazilian Electronics Industry
Author
Silveira, Marco Antonio
Pages
174-183
Section
Special Issue ALTEC 2011
Publication year
2013
Publication date
2013
Publisher
Universidad Alberto Hurtado; JOTMI
ISSN
07182724
Source type
Scholarly Journal
Language of publication
Portuguese; English; Spanish
ProQuest document ID
2639089738
Copyright
© 2013. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.