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International companies specializing in the outlet distribution of other brands' products continue to bet on Spain. After the landing of Veepee (formerly known as Vente Privee, which acquired the Spanish Privalia in 2016 for about 500 million euros), Showroomprive and Yoox, now it is the French The Bradery that wants to take positions in the country, after establishing itself in Barcelona with offices and its own team.
Founded in 2018 by Timothée Linyer and Edouard Caraco, the company, which operates with a similar model to Privalia or Showroomprive, but specializing in premium fashion, shot its revenues in the year of the pandemic, going from one to 15 million in 2020. In 2021, its sales soared again, up to 35 million and, although they do not offer more details of their accounts, they do assure that their ebitda "is positive".
The Bradery's goal is to bill between 60 and 70 million this year, thanks mainly to its international expansion. "This 2022 we are going to focus on Spain and Benelux [Belgium, the Netherlands and Luxembourg] and, afterwards, we will land strongly in Portugal and Italy", the founders explain to CincoDías, who clarify that the company has no limit to sell in any European country, because they have the logistical capacity to do so.
According to the executives, currently 10% of their business is international, but they are confident of boosting this figure, "because if we compare what we sold in January-February 2021 in Spain, when we still had no local team, with the same months of this year, we have...