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ARTICLE INFO
Article history:
Received 16 January 2022
Received in rev. form 07 March 2022
Accepted 16 March 2022
Keywords:
Smart tourist destination, technology environment, IoT, behavioral intention.
JEL Classification:
Z32
ABSTRACT
This study aims to explain the behavior of tourist destinations communities toward the Smart Rural Tourism Information System (SRTIS). It reveals through their intentional behavior where the technological environment mediates the relation with their behavior to deliver the information. For this reason, we surveyed selected tourism destinations, where the respondent represented by various communities' group. The approach used Planned Behavior Theory to explain behavioral intention. Using the PLS application, we found that the technological environment affects the behavioral intention to convey tourist information. Furthermore, the intention to convey affects conveying information in SRTIS. The research results showed that various tourist destination communities are ready to share information in each destination. The technology environment supports it, communities cellular phone usage, as a mediation. So, encouraging communities to provide information in the system built will keep the destination sustainable. Hence, we suggest that the local government empower communities considered more to tourism resources and promote them.
Introduction
The establishment of tourist destinations in Indonesia has become a trend since 2014 because of its significant impact on broader development. Abundant tourism resources support the Indonesian policy, so the government provides regular yearly funds. Hence, the Indonesian Government has developed five premium destinations: Lake Toba, Borobudur, Mandalika, Labuan Bajo, and Likupang since 2019. The primary strategy of these five destinations is to connect them to impact tourists staying in Indonesia (Thaib, 2019). The development of premium destinations is more based on market-driven based where market actors, hotels, travelers, tourists have promoted the destinations for they receive income directly.
At the same time, there is a trend of establishing rural tourist destinations with their unique potentials. The Communities, villagers, and stakeholders in local government consider potential villages to develop, and they are supported by a segmented tourist seeking a unique experience. However, the communities do not manage destinations well, for they do not consider DMMO (Destination Management and Marketing Organization) substance as the basis to work. So, consequently, the marketing model is more dependent on individuals' roles where actors are known as entrepreneurs (Adeyinka-Ojo et al., 2014)....