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Alliance for Audited Media Joins Trust.txt
The Alliance for Audited Media (AAM) has announced the organization is participating in Trust.txt, an industry initiative developed by non-profit organization JournalList to help recognize publishers as members of trusted industry organizations and associations.
As part of the program, AAM hosts a Trust.txt file on auditedmedia.com that lists nearly 1,200 of its audited print and digital publishers from the United States and Canada, and encourages publishers to host their own Trust.txt files, which can be cross-referenced with AAM's file to make it easy for advertisers to find trusted publishers.
"This is a simple solution to a complicated problem: an open system that uses publishers' existing relationships and credentials to elevate and monetize their work on digital media," said Mark Stencel, Executive Director of JournalList. "Working together with the Alliance for Audited Media and its community of publishers, we will make it easier to distinguish crucial sources of important information from intentionally bogus outlets that peddle dangerous misinformation."
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