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The Effect of Consumer-Centric Brand Equity Parameters on the Brand Loyalty of FMCG Consumers: A Study in Gorakhpur District, Uttar Pradesh

Pandey, Divyaprakash; Shukla, Bharti; Agarwal, Anumita.  IUP Journal of Brand Management Vol. 19, Iss. 1,  (Mar 2022): 7-26.

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