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Anglers are taking the bait for Bass Cash at America's First Federal Credit Union (AmFirst) in Birmingham, Ala.
Bass Cash offers a $1,000 bonus prize to AmFirst members whose catch ranks in the top 40 in an Alabama Bass Trail Tournament if AmFirst has financed their boat. The bonus payout doubles if the member pulled the boat to the tournament using an AmFirst-financed vehicle.
"We paid out $49,000 in 2021 winnings," says Phil Boozer, senior vice president and chief sales officer at the $2 billion asset credit union. "But that $49,000 is a drop in the bucket compared to...