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Puerto Rico supermarket chain Supermercados ECONO has tapped online grocery specialist Local Express to upgrade its ECONO ToGo e-commerce service.
Using the “drop and play” marketing content management module from Local Express’ software-as-a-service (SaaS) vertical platform, Carolina, Puerto Rico-based ECONO will be able quickly incorporate retail media marketing into its online shopping channels, according to Local Express. The platform also provides bilingual (English and Spanish) content for every level of the e-commerce operation, including live customer-service assistance.