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Abstract
ITC had its inception in the year 1910 under the name Imperial Tobacco Company of India Ltd. being the sole manufacturer, the company manufactured and distributed cigarettes, smoking tobaccos and specialty papers include cigarette tissue papers. Followed by this, the company entered into Lithographic printing business, agriculture and Information Technology and finally entering into the hotel business. Its chain of hotels was changed from WelcomHotels to WelcomGroup. The pandemic led to a catastrophic situation in the whole country, and the hotel sector of ITC has been severely affected. Our research revolves around the impact of covid19 on the hotel industries and the bounce back of the ITC hotel segment. While the disruption caused by the pandemic initially impacted on the segment of the hotel sector mostly. The company pivoted well to deal with the dynamic working surroundings with speed, agility and staged a resilient restoration that confirmed the testimony that the company left no stone unturned to get better from disaster in spite of all adversity at some point of the year. In a manner the pandemic 'strain tested' and verified the robustness of the 'approach reset' and structural intervention that corporation had embarked upon in current years to sharpen competitiveness to form a brand-new future. The pandemic reinforced need to build back better and collectively create the world which is greener, more sustainable and inclusive. The unprecedented situation potentially caused deep and widespread loss of livelihoods amid mounting business disruption. There is a loss in revenue and engagement in totality of ITC hotels. The company has over time constructed a footprint of iconic hospitality, properties, which might be globally stated for carrier excellence and advanced delicacies offerings. This pandemic gave a possibility for ITC to re-consider the commercial enterprise version and emerge stronger. Structural interventions had been installed region to allow new sales streams collectively with competitive fee control each at strategic and tactical levels. ITC's imaginative and prescient is to create developing cost for the Indian financial system in addition to for ITC's stakeholder and hold excellent role with inside the international magnificence performance. ITC's project is to decorate the wealth generating capability of the commercial enterprise agency in a globalizing environment, delivering superior and sustainable stakeholder cost.
Keywords: hotel, resilient,...