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1. Introduction
Big data management benefits are evident in different industries, and companies are increasingly interested in its potential. The management, processing and analysis of big data, referred to as big data analytics (BDA), are a hot topic for practitioners and researchers (Jha et al., 2020; Persaud, 2021). In the current highly volatile and unpredictable business environment, it is only through dynamic capabilities that a company can get the most out of its resources and other organizational capabilities (Teece et al., 1997). BDA has been acknowledged as a dynamic capability that helps organizations smooth their way toward achieving success (Dubey et al., 2019a). The BDA's greatest achievement is creating valuable insights into understanding the changes in the business and market environments, building a competitive advantage for the organization (Wamba et al., 2017). BDA capabilities represent a competitive necessity whose impact on various aspects of performance should be examined by firms. Previous studies have reported two different views of productivity resulting from investment in information systems, referred to as the “information technology (IT) productive paradox.” While some researchers have found a direct positive relationship between investment in information systems and firm performance (Brynjolfsson and Yang, 1996; Barua et al., 2004), another group of researchers disagree and argue that investment in information systems does not necessarily lead to business value (Irani, 2010; Strassmann, 1990; Roach et al., 1987). In the same vein, some prominent scholars have argued that IT resources and capabilities alone cannot promote firm performance, and this relationship is rather mediated by several mediating variables (Melville et al., 2004; Bromiley and Rau, 2014). Although recent studies support a positive relationship between BDA capabilities and firm performance (Akter et al., 2016; Wamba et al., 2017), we noticed that some researchers emphasize the indirect nature of the effects of BDA capabilities on performance through mediating other organizational capabilities (Mikalef et al., 2020; Côrte-Real et al., 2017; Günther et al., 2017). Therefore, more empirical studies are needed to show how BDA capabilities improve firm performance (Rialti et al., 2019; Ji-fan Ren et al., 2017). Investigating this research gap becomes more important when we consider that, despite the growing interest of companies to leverage the...