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Introduction
Tourism, as a wholesome experience has become more vital to tourists than destination attractions (Tung and Ritchie, 2011). Tourists’ experience comprises the quintessence of their travelling and hospitality experience at a destination (Kim et al., 2012). With the strengthening of competition amongst destinations, there is a concurrence amongst researchers that travel goals must convey memorable travel experiences to travellers for building their revisit intention (Chandralal et al., 2015; Neuhofer and Buhalis, 2012). When travellers choose to make a trip to a particular destination, they review their past experiences (Coudounaris and Sthapit, 2017). The increasing importance of tourism experience provides a substantial research scope to study memorable tourism experiences (MTE) (Kim et al., 2012; Tung and Ritchie, 2011). MTE is built from the tourist encounters that are dependent on his/her evaluation of the experience (Sthapit et al., 2019). MTE can be characterised as the tourist encounters that are emphatically recollected and reviewed after the occasions have happened. Existing studies (Chandralal et al., 2015; Zhang et al., 2018) have demonstrated that MTE is a crucial indicator of travellers’ future conduct. Some researchers have shown that memory depends on the eventful experience and their recollections might be a useful indicator for revisit intention (Chandralal et al., 2015; Coudounaris and Sthapit, 2017).
Memorable experience creation is the aim of MTE (Park and Santos, 2017). All experiences cannot be assumed as memorable that can later be transpired into revisit intention (Kim et al., 2010). Travellers’ extraordinary or significant experiences influence their behavioural intention (Chandralal et al., 2015). These experiences form the critical, subjective and emotional advantages that travellers find essential and associate them with memory (Sthapit et al., 2019). The affecting variables of MTE are different in the light of researchers’ heterogeneity (Zhang et al., 2018). These elements can be characterised into two classifications: travellers’ psychological factors and destination attributes (Kim et al., 2019). Psychological factors include hedonism, involvement, meaningfulness, adverse feeling, etc., and destination attributes are local culture, infrastructure, services, hospitality, etc (Shuib et al., 2015; Wei et al., 2019). Withdrawing from a managerial position, nowadays memorable experience creation is gaining importance in consumers’ preference (Zhang et al., 2018). Recent studies (Chandralal et...