Rush Brush considers manufacturing its hair styling products in Egypt by 2023

Rush Brush, specialised in hair styling products and a subsidiary of Stylish Eve, considers manufacturing its products in Egypt by 2023, which will result in pumping new investments, according to Ahmed Helmy, the company’s chairperson.

He said that the company seeks to diversify its products in the Egyptian market to meet the demand of users. He pointed out that the great development in the field of e-commerce in Egypt encouraged his company to further expand in online sales, which led to a significant growth in sales up to 300%.

Stylish Eve runs a namesake magazine that targets women worldwide and provides them with ideas and advice on the latest fashion and home decoration trends.

Helmy added that the company started its work in Egypt in 2017 and was selling its products online only, then turned to the direct-to-consumer (D2C) model through distributors to activate sales in the Delta and Upper Egypt regions, and areas where e-commerce is still weak in order to reach new categories of users.

He pointed out that the company then...