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Due to the fact that more and more users are active in social networks, business models aim to enhance their brands with good digital strategies to capture more public. This was stated by Erika Tipe, professor of Continuing Education and Graduate Studies at the University of Sciences and Arts of Latin America (UCAL).
According to the latest Digital Report 2022, conducted by international agencies We Are Social and Kepios, more than 28 million Peruvians (83.8% of the population) are active users of social networks.
In this regard, the expert recommended marketers, communicators, advertisers, branding managers or entrepreneurs, to be trained in courses related to Digital Marketing and Online Content Strategy, because the digital transformation has changed consumer habits and it is increasingly difficult to capture their attention, find creative ways to engage with them and generate sales.
"The first...