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After 15 years since she made her name on Oscar Freire street with her bridal atelier, fashion designer Lethicia Bronstein returns to the luxury shopping street in São Paulo. This time, the enterprise will have different proportions than in 2007, when it had only 80 square meters. The flagship that will be inaugurated tomorrow (3), will have 900 square meters divided into 3 floors, which will also house the company's administrative headquarters.
Known in the market for its wedding and party dresses, Bronstein needed to reinvent itself during the pandemic, when celebrations and weddings were cancelled. This is how two new brands emerged: Pietra and Le Bronstein. The first one, named after his daughter, is focused on a more comfortable fashion, with dresses for everyday life, and the second, a more casual fashion, from jeans to shirts and blazers.
The flagship...