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Alexandre Birman, designer and CEO of Arezzo & Co., launched Schutz in Brazil in 1995, effectively redefining attainable luxury through trend-forward footwear collections that inspire of-the-moment looks. But it was in 2012 when Schutz entered the U.S. that the brand took off with a brand-new energy.
When the first Schutz U.S. store opened on Madison Avenue, it was to astounding enthusiasm from the American consumer, who responded to the brand’s ability to produce a constant flow of high-quality products. In 2016, Schutz was awarded Brand of the Year by Footwear News, which honors the best and brightest in the industry.
The brand responded to the initial success by opening a second location in Beverly Hills, California in 2016 and a third location in Miami in 2018. Seeing the brand’s signature styles resonate so profoundly, Nordstrom and Saks Fifth Avenue were also quick to put Schutz in stores. Bloomingdales and Revolve have also since added the brand to their offerings.
Schutz had become a go-to brand for fashion lovers all over the country.
In 2020, like many fashion brands, Schutz was faced with unexpected challenges feeling immense pressure from both the consumer and retailers. Reacting swiftly, Schutz shifted its strategy its strategy and launching a lower price-point model and adapting collections to include more casual options. For retailers, this move proved Schutz as the go-to brand for fast reaction as they were able to provide consumers with not only a more palatable price but supported new trends in the market.