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* The popular polo shirt brand is majority owned by Thread Collective in Montreal and private investment firm BBRC.
If he had his druthers, Alen Brandman would prefer to stay in the shadows. But his enthusiasm about the growth opportunities for Psycho Bunny have prompted him to step out into the light.
Brandman is the chief executive officer of Thread Collective, a Montreal-based business that started out as a children's denim manufacturer but now produces apparel under license for a large number of brands including Bebe, Hurley, Ellen Tracy and Pajar.
Brandman was the outerwear licensee for Psycho Bunny, a menswear brand created by Robert Godley in 2005 that has become known for its slightly maniacal logo of a rabbit with pink ears and its teeth hanging over a skull-and-crossbones.
Godley, a U.K. native whose apparel industry background includes Drake's of London and Turnbull & Asser, initially teamed with Robert Godman, a neckwear industry manufacturer, to build a brand under the Psycho Bunny name.
They experienced success early on as the high-quality polo shirts with the innovative logo quickly found fans. But by around 2013, Psycho Bunny began to experience a operational issues and internal struggles. £ Brandman, who attended Harvard ° Business School and had created a z successful, profitable business with Thread ^ Collective, offered to step in. He took ¦° over control of all production in 2016 and became the third equity partner in the brand alongside Godley and Goldman. The next year, he purchased 100 percent of £ the operating rights and 50 percent of the £ intellectual property rights of the brand.
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