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Scentbird has made its first acquisition.
The subscription-based fragrance company has snapped up Drift, a company founded in 2016 by Ryan Baylis and Christian Thrapp that seeks to elevate the car air freshener experience with clean ingredients, thoughtfully crafted scents and minimalist, functional design.
Also based on a subscription model, Drift boasts more than 60,000 subscribers who, for $8 a month, are shipped the scent of the month (recent ones being pine, cabana, amber and teak) in the form of their choosing; either a metal, wood or stone freshener, all of which come with attachable metal clips.
"I hate to use the phrase 'makes sense,' because it's such a cliché for both brands, but it just does,"...