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© 2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.

Abstract

Overflowing garbage bins and unnecessary truck visits to collect waste have always been core issues of sustainability and maintaining a green environment. In the recent past, a transition has been observed in waste management towards a better environment and the achievement of sustainability goals. Companies are not only focused on producing less but also transforming waste into energy and reusable products. This transition process needs to evolve through sustainable solutions and innovative marketing initiatives that increase awareness and education among end users. This study used a systematic literature review protocol to identify and review the available research on sustainable waste-management solutions, innovative marketing initiatives, and a proposed conceptual model. It analyzed the latest literature from 1976 to 2022 to assess waste-management trends using the Web of Sciences and Scopus databases. To evaluate the practical perspective, this study analyzed ten waste-management companies offering services in the USA, the UK, Korea, Finland, Ireland, Turkey, Brazil, Slovakia, Portugal, Denmark, and Canada to assess their technological and marketing development for the creation of a better future. It was found that Ecube, Enevo, smart bins, Compology, Bigbelly, Sensoneo, Citibrain, ACO recycling, Evrek, Rico, and BrighterBins focus more on technology and less on user awareness and marketing. There is minimal focus on education and empowerment of end users. Our study’s findings guide academics, practitioners, and policymakers to apply ambidextrousness in energy innovation, particularly in the waste-management sector. By implementing sustainable and innovative solutions, companies can not only reduce waste products, but they can also recover, recycle, and better dispose of the waste. However, to do so, companies also need to educate end users.

Details

Title
Sustainable Waste Management Companies with Innovative Smart Solutions: A Systematic Review and Conceptual Model
Author
Farooq, Muhammad 1   VIAFID ORCID Logo  ; Cheng, Jie 2   VIAFID ORCID Logo  ; Khan, Noor Ullah 3   VIAFID ORCID Logo  ; Roselina Ahmad Saufi 4 ; Kanwal, Nagina 5 ; Hanieh Alipour Bazkiaei 6 

 Department of Management Sciences, Times Institute, Multan 60000, Pakistan 
 School of International Education, Anhui Xinhua University, Hefei 230088, China 
 Malaysian Graduate School of Entrepreneurship and Business (MGSEB), University Malaysia Kelantan (UMK), Taman Bendahara, Pengkalan Chepa 16100, Malaysia; Department of HRM, NUST Business School, National University of Sciences and Technology H-12, Islamabad 44000, Pakistan 
 Malaysian Graduate School of Entrepreneurship and Business (MGSEB), University Malaysia Kelantan (UMK), Taman Bendahara, Pengkalan Chepa 16100, Malaysia 
 Post Graduate Centre, Limkokwing University of Creative Technology, Cyberjaya 63000, Malaysia 
 Faculty of Entrepreneurship and Business, University Malaysia Kelantan (UMK), Taman Bendahara, Pengkalan Chepa 16100, Malaysia 
First page
13146
Publication year
2022
Publication date
2022
Publisher
MDPI AG
e-ISSN
20711050
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
2728534130
Copyright
© 2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.