Content area
Full Text
BUSINESS
* The unit plays to a built-in audience of longtime fans and shoppers.
Patagonia is heeding beckoning calls from one of its biggest East Coast strongholds.
The brand - colloquially referred to as Patagucci in urban locations where its as beloved for its clout and style as it is for outdoor performance - is opening its first location in Brooklyn.
Patagonia joins a trajectory of mega brands moving across the bridge to Williamsburg, which is quickly being resettled as an outdoor shopping center and tourist destination. Taking up shop at 70 North 6th Street, the nearly 10,000-square-foot space is the largest Patagonia store in New York City and will stock the brands full breadth of technical, lounge and gear designs.
Patagonias head of retail experience (and former Brooklyn resident), Joy Lewis, has kept a close eye on the boroughs retail transformation over the last decade. Once Whole Foods and Apple...